How’d We Do? Scoring Minnesota Marketers on the Big Game
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How’d We Do? Scoring Minnesota Marketers on the Big Game

If you haven’t heard, the biggest annual sporting event in the world comes to town on Feb. 4. And with a billion eyeballs comes a seemingly equal number of marketers with ideas for capturing them. But how does that change when the Big Game sets up shop in your own backyard?

In this event, we’ll take a look at how multiple local brands activated around the premier American sporting and cultural event, holding court on strategy, sponsorship restrictions and its related challenges, measurement, and the insights that can be applied to other national events that will be choosing Minnesota for future activations, such as the NCAA Final Four and another round of the X Games.

Around Town: COCO Pitch Night
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Around Town: COCO Pitch Night

Join COCO Pitch Night, in which five startups will pitch – and two will win a shot at going to Google Demo Day in Silicon Valley. One winner will be chosen by our live audience. The other winner will be chosen by our panel of judges, which includes:

Anna Mason, Partner, Rise of the Rest Seed Fund
Rob Weber, Managing Partner & Co-Founder of Great North Labs
Mynul Khan, founder and CEO of Field Nation

Summer Social
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Summer Social

Join us on Wednesday, June 21st for our annual Summer Social at the Norseman Distillery! Reconnect with your fellow marketers, talk shop with some new friends and enjoy some of the finest spirits Northeast Minneapolis has to offer.

MIMA Workshop: Content Strategy
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MIMA Workshop: Content Strategy

This 3-hour “how-to” workshop will take you on a deep dive into a data-driven approach to content strategy and brand building. You will get accelerated, hands-on training that blends strategy and tactics you need to create a successful customer centric content strategy.

Media Unleashed
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Media Unleashed

Join us for the May monthly event, featuring Stephen Blackwell, Chief Strategy Officer, Hollywood Reporter-Billboard Media Group, returning to Minneapolis after his popular talk at the 2016 MIMA Summit. This session will explore how modern brands should navigate reaching the ad-agnostic generation within the exploding volume of content and growing matrix of options.

MIMA Meetup: Trends and Takeaways from SXSW
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MIMA Meetup: Trends and Takeaways from SXSW

Didn’t make it to SXSW this year? Or just can’t get enough? Join MIMA for a recap of the 2017 SXSW Interactive (SXSWi) conference, including an overview of the top trends and takeaways from this breeding ground for new ideas and creative technologies.

The New Face of Loyalty: How Ulta Beauty is Leveraging Customer Data to Shift Away From Discounts
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The New Face of Loyalty: How Ulta Beauty is Leveraging Customer Data to Shift Away From Discounts

Join us for MIMA’s April Monthly event as we welcome Linh Peters who is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers.

NEW! Student Scholarship Kick-Off
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NEW! Student Scholarship Kick-Off

Students: Don’t miss this exciting opportunity to learn about two new scholarships designed to help you flex your academic muscle and showcase real-world digital experience. There will be free food, drinks and giveaways. There will be opportunities to learn more about volunteering with MIMA as a student ambassador. Lastly, learn what it takes to win one of the new scholarships and network with experienced digital marketing pros.

New Member Breakfast – March 2017
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New Member Breakfast – March 2017

Congratulations on becoming a new MIMA member! We’ve organized an event just for you: The MIMA New Member Breakfast.
The event is limited to those members who are new to MIMA within the last six months.

Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud
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Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Wednesday, February 15th
6:00 pm @ Securian Club, CHS Field
 
Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is

Coffee + Case Studies: SOLD OUT
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Coffee + Case Studies: SOLD OUT

Thursday, February 9
7:30AM @ Antenna
Sold Out
Join the waitlist for this event
 
Join us for our quarterly Coffee + Case Studies event featuring two case studies from area companies and agencies. Open to members only, this is an intimate event (limited to 40 attendees – sign up early!) where