December Coffee + Case Study

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Thursday, December 14th

8:00 AM @ Antenna

Members Only

- This Event is Sold Out -

Join us for our quarterly Coffee + Case Studies event featuring two case studies from space150 and Olson. Open to members only, this is an intimate event (limited to 40 attendees - sign up early!) where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did.

Case Study 1: The Marrowthon: Best Practices For Facebook Live Conversion
Firm: space150
Speaker: Anastacia Mullins, Sr. Social Strategist

In August, space150 partnered with Be The Match on a three-day Facebook Live activation called The Marrowthon, aiming to register 10,000 young guys, age 18-24. Drawing on their award-winning creative campaign, "Be The Guy", the Marrowthon featured local celebrities, NFL stars, and space150's own team to perform funny tasks and talents for a live Facebook audience. In this session, Anastacia Mullins will share the best insights for Live activations and insight on how they made the most of their effort using content and retargeting to increase registration conversion rates.

Case Study 2: Minnesota Wild: This Is Our Ice
Firm: Olson
Speakers: Jeremy Pinches, Account Director, and Tom Lord, Creative Director

Hockey is a sport where team performance ebbs and flows. Rosters change daily. Playoff runs end in the blink of an eye. When you can’t control what happens on the ice, how do you create a lifelong connection between the people of our great state and the Minnesota Wild? Join us to find out how the Wild’s new team tradition is taking the land of 10,000 lakes (and in the winter, rinks) and asking for people’s help to make them all a part of Our Ice.

Thank you to our in-kind sponsors:


Anastacia Mullins, Sr. Social Strategist, space150
Anastacia Mullins is a senior social strategist at space150. In her time at space150, Anastacia has focused on building social platform and content strategies, influencer programs, and social activations for brands like Red Baron Pizza, Buffalo Wild Wings, and Be The Match. Anastacia is a proud granddaughter of Greek immigrants and spends her free time volunteering on the Minneapolis Greek Festival committee.

Jeremy Pinches, Account Director, Olson
Jeremy is an Account Director at Olson, leading the agency’s work on the Minnesota Wild, Discover Boating, and BAUER Hockey. Jeremy believes the best ideas don’t always live in the most comfortable places—and that pushing client and agency partners alike to get to those places is the most fun part of what we do. Over the last 10+ years, Jeremy has led teams across categories for brands big and small, launching integrated campaigns for clients such as Pepsi, Starbucks, NBC, Rockstar Games and New Era Caps—and prior to moving to MN in 2015, cut his teeth in NY at agencies like DDB, The Brooklyn Brothers, and Mekanism.

Tom Lord, Creative Director, Olson
Tom is a Creative Director at Olson, helping ideate and develop work including print, digital, broadcast and activations for such clients as BAUER Hockey, Discover Boating, Commerce Bank and the Minnesota Wild. Tom loves creating ideas that live as memorable content versus only in the traditional advertising mediums—and has done so at various agencies around town for clients such as Best Buy, Geek Squad, Skittles, Anheuser Busch, and The American Dairy Association.

Event Details

Date & Time
Thursday, December 14th
7:30 - 8:00 am - Registration + Coffee
8:00 - 9:00 am - Case Studies + Discussion

219 North 2nd St
Suite 300
Minneapolis, MN 55401

Free parking is available in the Monte Carlo parking lot until 9:30 am.

Pre-Registration Fees - Members Only Event
Members = FREE
Student Members = FREE

Not a member? Join Now.

Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply.

Walk-In Fees
Members:  $10
Student Members:  $10

Noteworthy Details

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.


If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.


Please note: Audience photographs may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.